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Direct and to the Point

Direct and to the Point

How the direct-sell model simplifies and streamlines the buying process

It can’t be done. It’ll never work. People were skeptical when Alan Ruud, Ruud Lighting Founder, President and CEO, developed a direct-sell business model within the lighting industry. More than 25-years later, it’s proven to be the simplest and most efficient model of partnering with customers.

Typically, lighting manufacturers sell through a distribution channel adding to the number of contacts between the manufacturer and the contractor. This involves the product moving from the manufacturer to independent agents to an electrical distributor to the contractor. The added complexity affects the efficiency of the ordering and delivery process.

Additionally, products are generally priced 15 to 20 percent higher to cover agent commissions and distributor mark-ups.

Ruud Lighting’s direct-to-contractor model allows the manufacturer to work hand-in-hand with the contractor. Most contractors are busy working on numerous projects at once. Buying direct makes things fast and simple. With no middleman mark-ups, customers get the best quality and best value for their money.

“We remove unnecessary steps from the buying process,” said Ruud. “We streamline every interaction related to selecting, ordering, and delivering fixtures. Customers get everything they need from one source – that makes life much easier.”

The direct model also allows us to offer additional benefits including: working with Application Engineers to select appropriate products for lighting projects, instant customer service, layout assistance, and technical support. The direct-to-contractor model not only caters to customer needs, it allows us to become your partner. Click here to learn why you should choose Ruud Lighting.