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Rules for Office Lighting Success
Contractor Sees Direct Benefits of Indirect Lighting

Contractor Sees Direct Benefits of Indirect Lighting

Q: How do you know that a contractor truly believes in a light fixture?

A: The contractor installs the fixture in his own office. 

Ken Berg, owner of Specialized Electric, was so impressed with the office lights he installed for his customers; he added the same fixtures to his own company’s office building. The Verona, Wisconsin electrical contractor had installed Ruud's UP Series Indirect Linear Fluorescent fixtures for several of his customers with excellent results. "The fixtures are so easy to install and priced competitively," Berg said, “They’re more like spec grade fixtures than contractor grade fixtures. My customers said the new lights are a huge improvement to their office.”  (Click here for office lighting tips)
So when the time came for Berg to select fixtures for his own company’s office building, he picked the product that was a proven success. “Choosing Ruud’s Indirect fixtures was a simple decision,” Berg explained, “I heard the buzz about it from my customers and saw the results myself. They’re spec grade fixtures at a contractor price.”
Berg selected the perforated housing with wing end caps and standard 54-watt T5 HO 4100K lamps. (A range of color temperatures from 3500 to 5000K are available.) He specified the two-level option, which met Wisconsin’s lighting code standards and provided room atmosphere flexibility. Specialized Electric's installation featured aircraft cable hung 18 inches below the grid ceiling. The fixtures arrived pre-assembled with lamps installed. This made the installation fast and easy. It saves contractors time and labor.
Specialized Electric is installing U Series fixtures in several large and small office projects throughout 2007. “The fixtures practically sell themselves,” Berg said, “People see the fixtures in my office and want them for their own projects.”

How can we help grow your business?
When asked what he values most about his experience with Ruud, Berg said, "It all boils down to Ruud's service. We have a great admiration for the way they treat us."
Build your business by giving your customers what they need. We’ll help you meet customer needs and create growth for your business. Our U Series Sales Kits allow your customers to experience the quality of the product first-hand. These easy-to-carry kits feature working products (with cord and straight blade plug) built in unique configurations that showcase the different features, optics and available mounting options. The kit includes T5HO lamps as well as bull nose and winged end caps. Pendant or cable mounting options are also available.

Call us for help completing your next indoor lighting project. We’ll assist you in getting a U Series Sales Kit or a quote, and help with product selection and layout assistance. Call 800-236-7000 to find out how Ruud Lighting can help you grow your business.

If you have an interesting or unusual project where you've installed Ruud Lighting products to solve a problem, let us know at e-luminations@ruudlighting.com. We may feature it in an upcoming issue of E-luminations.