Table of Contents
Show and Tell–Accent Lighting
The Foundation of Good Business: Customer Relations

The Foundation of Good Business: Customer Relations

Imagine this. You call a company with whom you’ve done business for years only to have your inquiry answered curtly. Even though your experiences with the vendor in the past have all been positive, this one bad exchange taints the rapport and you take your business elsewhere. But it doesn’t have to be like that…

For the past 25 years, Ruud Lighting has deeply valued the part you play in our business’ success. We know that to earn and keep your respect our products need to be superior and innovative, the communication efficient, and information readily accessible. We strive to bring you something of value with every interaction. All of these goals will help ensure that our service to you remains strong.

Each member of the Ruud Lighting team, from engineering to assembly and shipping to technical support, is grateful for your business. We realize that you are the most important element of our company. That is why we try so hard to earn your trust.

Loyalty and trust aren’t buzz words on motivational posters we’ve kept around from the 1980s. In today’s global, what-have-you-done-for-me-lately business environment it’s critical to build relationships based on mutual trust in order to earn loyalty. Many of you have been customers since our humble beginnings; you believed in our superior engineering, design and manufacturing capabilities. Customers tell us they tried Ruud because of our products, and they stay with us because of our service.

At Ruud Lighting, we believe that establishing a long-term relationship is always more important than making a short-term sale. Our customer service goal is to deepen every customer relationship and instill you with confidence that Ruud Lighting understands and is committed to your needs. We continually analyze ways to broaden, improve and add value to your relationship with us.

Integrity has played an important role in building customer relations. While honesty is good business, integrity is our moral compass that guides us daily. We do what we say we’re going to do, we don’t make promises quickly and we never promise something we’re not sure of. Our teams want to deliver more than customers expect. Ruud Lighting believes that if we’re going to develop a solid relationship with you we need to earn it.

You are the reason our business has thrived for 25 years. Thank you for your business and your trust. We are grateful for your loyalty, and look forward to developing an even stronger relationship with you in the future. Following are a few testimonials from customers who have experienced our dependability.

“Starting with the receptionist who took my initial call and ending with the customer service representative who took my order, everyone and everything was top-notch and completely professional.” – Robert Brady, Paumanok Electric

“Keep up the good work. No other suppliers can come close to your excellent customer service.”
– Bill Stenger, Stark Electric

“I was surprised that my order shipped so quickly. The tech support person that I talked with was most helpful.” – David Stanton, Stanton Electric

“Your engineering department was very helpful. The install/lighting impact study was right-on.”
– Robert Dandurant, Metro Electric

“I know when I order from Ruud I will have a quality product at a fair price and delivered in a short time.” – Chris Elliott, Elliott Electric

“I have been in the electrical business for 26 years. I have worked with a lot of companies. Ruud has the best service that I have ever gotten from a company. You guys are the best.”
– Fred St. John, St. John Electrical Services